Some of you may have heard about Canadian airline WestJet when they pulled off an incredible Christmas surprise for some incredibly lucky passengers.
That video went viral and we expect their Father’s Day video will be no different.
WestJet worked with the Ronald McDonald House to provide one dad a chance to visit his son, who is getting treatment at a hospital outside his home city.
The video is a tearjerker, no doubt about it. But it also serves as a great example of corporate social responsibility PR done really, really, well. Kudos to WestJet for all aspects of the project!
Happy father’s day everyone!